Project descriptions are a central element of a Citizen Science project’s online presence and thus play a key role in recruiting volunteers. Very often, they are the first point of contact between a project and prospective participants. As such, they need to be reader-friendly and accessible, spark interest, contain all the necessary practical information, and motivate readers to join by explaining convincingly how they will benefit from participating in the project. The purpose of this study was to examine whether the project descriptions stored in the CS Track database meet these criteria.
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Learning from others – marketing the science and engaging the citizens
Marketing and motivation studies highlighted the importance of knowing more about participants. Framing and user experience experts showed how to convert knowledge into tailored approaches that enhance engagement and retention. Other fields, including the world of commerce, have potential lessons for citizen science practitioners, especially those involved in top-down, mass participatory projects that require high levels of engagement.
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