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Learning from others – marketing the science and engaging the citizens

Learning from others – marketing the science and engaging the citizens

Marketing and motivation studies highlighted the importance of knowing more about participants. Framing and user experience experts showed how to convert knowledge into tailored approaches that enhance engagement and retention. Other fields, including the world of commerce, have potential lessons for citizen science practitioners, especially those involved in top-down, mass participatory projects that require high levels of engagement.

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Important notice

We would like to inform that this project is inactive since December 2022. As a result, the content presented on this website is static, which means it cannot be updated, and no new information will be added. Consequently, interactive features such as the search function, or subscription and commenting capabilities are unavailable.